• Slide 1

What is a Champion?


Carling Black Label is saluting all the real Champions. The South African men who give it their all throughout the year to be Champions for their family and friends. So, here’s to them, the Champions!

Carling Black Label. Champion Men deserve Champion Beer.


Read Our Champion Stories.



  • Lesiba Kale

    Lesiba Kale is a father of one. He is the epitome of compassion, sacrifice and selflessness.

    His story begins in Limpopo, where he grew up with his mom and his seven siblings while his father worked and lived i...

    READ MORE


  • Lethabo Mokoena

    Lethabo Mokoena is more than just an entrepreneur, he is a role model and an inspiration to so many in his community.

    After graduating from university, Lethabo returned home and realised that many of the people...

    READ MORE


  • Fanie Jason

    Fanie Jason grew up in communities across Cape Town where many graduate into a notorious gang or a life of crime.

    Fanie, however, chose a different route and showed the people he grew up with that there can be ...

    READ MORE


Do You know A Champion?

Tell us their story and you could win a Carling Black Label 12 pack.


About you

Who is your champion?

* 400 character max