• Champion Men Deserve Champion Beer
  • Our Awards

    01 January '91 - 31 December '15

    Internationally and locally, from heritage awards to quality awards, Carling Black Label is South Africa’s most awarded beer. Time and time again, Carling Black Label continues to prove that only Champion Men deserve Champion Beer.

  • The International
    Beer Challenge

    For 20 years, the International Beer Challenge has rewarded and promoted excellent beers from around the globe, The IBC receives entries from no fewer than 30 countries. Including the whole rainbow of beer complexity from acknowledged brewing heartlands, and representations from advancing beer countries.

  • The International Taste
    & Quality Institute

    2 X Gold – 3 stars
    1 X Gold – 2 stars
    1 X Silver – 2 stars

    The Superior Taste Award is a unique international award that is focused on the blind judgment of Chefs and Sommeliers. These opinion leaders and taste experts offer a powerful marketing tool to help differentiate between foods and drink products.

  • Monde selection
    Brewing Awards

    -1 Grand Gold
    -2 Golds
    -2 SIlver

    For more than 50 years Monde Selection, International Institute for Quality Selections, have been developing a unique expertise to test and analyse consumer goods from all over the world, and grant them an internationally renowned quality award.

  • World Beer Cup

    The Brewers Association developed the bi-annual World Beer Cup Competition in 1996 to celebrate the art and science of brewing. This global competition continues to create greater consumer awareness about different beer styles and flavour profiles, while promoting international brewing excellence. The World Beer Cup, often referred to as “The Olympics of Beer Competitions,” is the most prestigious beer competition in the world.

  • IBD Africa


    The Institute of Brewing and Distilling started as the Laboratory Club in London in 1886. It held regular meetings, at which brewing scientists discussed burning questions of the day, and soon began publishing papers based on their discussions. The purpose of the IBD today is the advancement of education of benefit to the public or a section of the public, specifically in the sciences of brewing, fermentation and distillation.

  • Australian International
    Beer Awards

    4 X Gold Awards – Lager
    6 X Silver Awards – Lager
    4 X Bronze Awards – Lager

    Conducted by The Royal Agricultural Society of Victoria (RASV), the Australian International Beer Awards (AIBA) it’s the largest annual competition of its kind in the world, judging both draught and packaged beer. Renowned for showcasing the highest quality beer and for celebrating brewing excellence from around the world.

  • The international
    Brewing Awards

    3 X First price - Best lager
    1 X The champion trophy
    – world bottled lager competition 1

    Dubbed as the “Oscars of the brewing industry”, the International Brewing Awards have been recognising excellence and master-craftsmanship since 1888. Winning one of these prestigious awards is a recognition by fellow professional brewers that a beer is an outstanding commercial example of its style.