• Champion Men Deserve Champion Beer

TV Ads


Carling Black Label - The Horse

Champion men deserve Champion beer. Our latest television commercial celebrates the Champion men who take action rather than sitting on the sidelines. Shot in September 2015 with Ogilvy & Mather Cape Town and Velocity Films and directed by Keith Rose, this TVC shows the story of a man taking immediate action when a problem presents itself – using physical strength and mental skill. He immediately gets involved when an anxious horse escapes and runs wild in the city, ensuring not only the safety of other people but also that of the horse, bravely taking action when no one else would.



Carling Black Label Champion Cup Teaser Video

The Carling Black Label Champion Cup is back! Are you ready to make your voice heard?